POSITIVE DEVELOPMENT INALL BUSINESS AREAS
In line with the overall growth, all of BJB'sbusiness segments showed positivedevelopment: The largest business area“Technology for Light” (LED-related products)was concluded with a 33% increase in 2021over the previous year. "Light for Appliances"(lighting of home appliances) - with 23%. Thetraditional business "Bridge to Light" (lampsockets and bases) grew by 6%.
USA AND CHINA - THEBIGGEST CUSTOMERS
The family business based in Arnsberggenerated 85% of its sales outside of Germanyin fiscal year 2021. The USA was thecompany's largest export market. In addition,there was an exceptional increase in deliveriesto China. "Our development in China is particularlypleasing," says Managing Director PhilippHenrici. "With a 60% increase in sales, thecountry was one of BJB's fastest-growingmarkets in 2021. In addition, China is now ourlargest foreign buyer of LED products."
SUPPLY SHORTFALLS OVERCOME
BJB responded early to the problems causedby the COVID-19 pandemic. With proactivework, the family-owned company overcameeffects of the logistics crisis in global containertraffic and general supply chain problems. As aresult, delivery failures were avoided andcustomer confidence was strengthened.
BJB expects further growth in 2022. ManagingDirector Philipp Henrici: “Business in the firstweeks of the new year has started promisinglyand we will continue our growth strategy.”